The Brand

Meet Our Founder: Jassonah

Jassonah is a true inspiration, with a passion for both fitness and fashion that has driven her to become a self-taught designer, creative director, and mogul. As a former D1 athlete with over a decade of training experience, she knows firsthand the importance of combining style and function in the fitness world. Starting from a young age, Jassonah honored her skills in designing, sewing, and tailoring clothes, driven by her dream of becoming a world-renowned designer. Today, that dream is coming to fruition with Belo Legend, her athleisure brand that blends urban fashion with the fitness world. With Belo Legend, Jassonah hopes to inspire people not just to look better, but to do better. She believes that true legends are those who not only achieve great things for themselves, but also use their success to make a positive impact on the world. Join Jassonah and the Belo Legend movement to become the living legend you were born to be.

"It's about what you stand for, not just what you stand in." -Jassonah

Belo Legend: Quality, Beauty, and Leadership

At Belo Legend, we believe that beauty is not only skin deep. Our name, derived from the Portuguese word for beautiful, reflects our commitment to quality in both our products and our people. We believe that true beauty starts from within, and we strive to be quality beings with beautiful souls.

In addition to the spiritual, we believe that looking good is also important. That's why we value quality over quantity, and always strive to create products that are both stylish and durable.

Our name also reflects our commitment to leadership. A legend is someone who is worthy of respect, and we believe that quality people make effective leaders who inspire others. We aspire to be legends in our own right, and we hope to inspire you to do the same.Belo Legend is an athleisure brand that combines urban fashion with the fitness world. We believe that true beauty starts from within and our commitment to quality reflects in both our products and our people.